Evidence-based investing is about making well-informed decisions backed by solid research and data. It means focusing on strategies that have been proven to grow wealth over the long term, while managing risks effectively.

Here’s why our approach sets us apart:

• TRUE DIVERSIFICATION
  We invest across more than 40 global markets and thousands of different assets, which helps protect your savings from market ups and downs. 
• A STEADY HAND
  Research shows that trying to time the markets doesn’t work. We focus on long term growth, so your investments are always positioned towards maximising long term expected returns. 
• EXPOSURE TO SOURCES OF HIGHER LONG TERM RETURNS
  We focus on investments that have historically delivered higher average returns, including smaller companies, more profitable companies and companies that are relatively underpriced (compared to book value).
• KEEPING COSTS LOW
  High fees can eat into your returns. Our approach aims to keep investment fees low and tax efficiency high, so more of your money stays working for you.